We are a small creative agency that works with lifestyle & wellness brands.
Hi, I'm Rebekah MacKay: photographer,
creative director, producer, and owner of Hello Roo.
I was raised in New England and received my BA in Illustration and MS in Photography at Syracuse University. My final thesis, titled “Photo Finish” was a publication on Olympic hopefuls leading up the London 2012 games; this was surely a case of foreshadowing...
My career started in fashion at Ralph Lauren where I grew a vast portfolio of original artwork and photography for in-store displays. Everything from a 6-foot canvas painting to perfectly curated photographs and sketches.
Wanting to “do it all” and missing being on set, I pivoted my career and became an in-house producer at the Ralph Lauren advertising agency. There I developed a diverse range of skill sets while producing shoots for the over seven brands under the Ralph Lauren umbrella. I had the honor of working alongside some of the most talented photographers and creative directors in the industry.
Since the launch of Hello Roo in 2017, I've been honored to work with a wide variety of clients on everything from production, photography and creative development.
Always going the extra mile (pun intended) I have a passion for all things adventure, fitness, and travel related. My years as a competitive runner and now all-around athlete have given me the edge I need to capture moments in some of the most remote locations that are accessible only by foot.
I split my time between NYC and the West Coast - though my love of travel keeps me working all over the world.